As part of the team at Prezlab, we needed to create a brand identity for a UAE based research organization that felt professional, trustworthy, tech-savvy and information-driven. At the same time, it needed to feel connected to the people behind it, and the insights their research provides on human behavior. We worked with our client to develop a brand that explores the nuances of humanness through typography and color, and plays on the technical aspect of information-gathering and data.
